In today’s fragmented multiscreen TV ecosystem, advertisers are facing new challenges when it comes to reaching audiences. As viewers choose between multiple screens and platforms, a diverse multiscreen TV strategy has become key to meeting audiences where they are.

The latest edition of the Multiscreen TV Advertising Report provides insights on second half of 2024 viewership behavior and multiscreen TV tactics to enhance campaign reach.

Based on data from 35,000+ multiscreen campaigns and impressions across more than 29 million households, the 2H 2024 findings feature:

1. A closer look at what drives unique reach

2. A breakdown of how and where viewers are watching

3. Allocation recommendations for traditional TV, streaming, and addressable

Download the 2H 2024 Multiscreen TV Advertising Report for recommendations to optimize your ad campaigns.

You can view insights from previous reports here.