New Holland, PA: Goodville Mutual Insurance Group, has appointed Matt Holden as its first 

Chief Operating Officer. Matt steps into the newly created role of Chief Operating Officer and 

will lead a team focused on coordinating Goodville Mutual’s Claims, Underwriting and Product 

Development activities. 

David Gautsche, President & CEO of Goodville Mutual, said, “This is a newly developed role which 

will focus on delivering a positive member experience and ensure we are serving members 

effectively and efficiently now and for the longer term.” Over the past five years Goodville has 

grown and expanded significantly. During that time, the team has more than doubled in 

size, however, the structure at the senior leadership level has not changed. 

Goodville has always been committed to delivering an exceptional experience for members and 

agents. The primary purpose of the Chief Operating Officer is to provide leadership to the 

member facing functions of the organization which include Product Development, Underwriting 

and Claims – which ultimately is our reason for existence. Matt brings with him experience in 

all three disciplines and his role will allow him to focus full time on these critical areas of the 

business.

Matt most recently served as Vice President of Farmers Fire Insurance in York, PA and brings 

over 20 years of experience in Claims, Underwriting and Product. Matt has been active in the 

Mutual Insurance industry serving as the Chair of the Underwriting Committee for PAMIC as 

well as a member of the Claims Committee. In addition, he has taught continuing education 

classes on a variety of topics. We are thrilled to have Matt join the Goodville team and look 

forward to the experience he will bring to this role. 

About Goodville Mutual Insurance Group: The Goodville Mutual Insurance Group 

encompasses three distinguished Property and Casualty companies: Goodville Mutual Casualty 

Company, Lancaster Mutual Insurance Company, and De Smet Farm Mutual. As property and 

casualty insurance carriers, we operate through a network of local independent insurance 

agents spanning nine states. We specialize in providing comprehensive insurance coverage for 

autos, homes, businesses, churches, and farms. Some noteworthy achievements include the 

reaffirmation of our 'A' (Excellent) rating across the Goodville Mutual Insurance Group of 

companies by AM Best, along with the honor of being placed in the Ward’s Top 50 Property and 

Casualty list by the Ward’s Group. For more information visit www.goodville.com, 

www.lancastermutual.com, www.desmetfarmmutual.com 

END