Effectv’s latest TV Viewership Report is out!

As viewers find new ways to watch video content, it’s crucial for businesses to diversify how they connect with their ideal potential customers. The latest TV Viewership Report provides data-backed strategies to maximize audience reach across platforms.

Based on data from 40,000 multiscreen campaigns, 3B+ impressions, and nearly 14 billion hours of TV viewing, the 1H 2023 findings feature:

1. Elements included in highest reaching campaigns
2. Breakdown of how and where viewers are watching
3. Optimal streaming allocation

Download the TV Viewership Report for best practices for multiscreen TV advertising in 2024.