Lancaster, PA (August 12, 2025) – Choices Healthcare is proud to announce the appointment of Michael Link as its next President and Chief Executive Officer, effective October 1, 2025. The decision follows a national search and reflects unanimous support from the Board of Directors. Choices Healthcare is the parent organization of Hospice & Community Care and Hospice of Central PA.

Link has been a driving force within the organization for more than two decades. He joined Choices Healthcare, then known as Hospice of Lancaster County, in 2001 as an Information Systems Trainer. Over the years, he advanced through roles including Director of Information Technology, Vice President and Chief Information Officer, Chief Administrative Officer, and most recently, Chief Operating Officer.

“Michael is a mission-driven leader with a remarkable combination of strategic insight, operational expertise, and deep compassion for the people we serve,” said Geoffrey Eddowes, Chair of the Choices Healthcare Board of Directors. “His long-standing commitment to this organization and our community made him the clear and compelling choice to lead us forward.”

Link holds a bachelor’s degree in applied management from Pennsylvania College of Technology and an MBA from Southern New Hampshire University, both earned with honors. His national connections in the hospice and palliative care field, along with his innovative mindset, will further strengthen Choices Healthcare’s impact and reach.

“Michael’s passion for our mission and his steady leadership have shaped much of who we are today,” said Steve Knaub, the current Choices Healthcare President & CEO, who will serve as Special Advisor to the Board through his retirement on December 31, 2025, to support a smooth transition. “Michael is the right leader for this moment—and for our future.”

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Choices Healthcare, parent organization of Hospice & Community Care and Hospice of Central PA, is a nonprofit hospice provider serving patients and families at end of life since 1980. The organization provides hospice and palliative care and bereavement support to people in Adams, Cumberland, Dauphin, Lancaster, Lebanon, Perry, Schuylkill and York Counties, as well as parts of Berks, Chester and Franklin Counties.