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FOR IMMEDIATE RELEASE

A-TREAT® UNVEILS “LEMON TWIST” SELTZER TO SUPPORT THE PEDIATRIC CANCER FOUNDATION OF THE LEHIGH VALLEY

Orefield, PA – August 7, 2025 – A-Treat®, the beloved Lehigh Valley beverage brand with more than a century of tradition, is proud to announce the launch of its newest seltzer flavor: Lemon Twist — a crisp, all-natural lemon lime seltzer with a refreshing taste. This new great-tasting seltzer is also supporting a dynamic Lehigh Valley foundation. To help unveil the new Lemon Twist seltzer, 20% of all proceeds from the sales will benefit the Pediatric Cancer Foundation of the Lehigh Valley (PCFLV), a nonprofit organization that provides critical support to local families impacted by childhood cancer.

“This is more than a product launch — it’s a chance to make a difference in the lives of children and families facing the unimaginable,” said David Jaindl, CEO of Jaindl Beverage Company, producer of A-Treat®. “We’ve always believed in the strength of community, and Lemon Twist gives us an opportunity to bring people together around a flavor they’ll love and a mission that truly matters.”

Crafted with zero calories, no sugar, and no artificial flavors or sweeteners, Lemon Twist joins the growing A-Treat® seltzer lineup as an exciting new addition aimed at today’s health-conscious consumer — while channeling the brand’s nostalgic flair for bold, authentic flavors.

Michelle Zenie, Executive Director of PCFLV, shared her appreciation: “We are so honored and grateful to partner with A-Treat®. Every bottle of Lemon Twist purchased helps fund the programs and services that give hope and comfort to local pediatric cancer families. It’s heartwarming to see a local brand not just give back, but truly stand alongside our kids and families.” She continued, “regarding the name and the product design, the word ‘Twist’ is especially meaningful to us — it not only reflects the refreshing “twist” of lemon lime flavor, but also symbolizes the twist in the cancer ribbon, an emblem of the journey these children and families endure. And the lemon imagery is no coincidence — the golden yellow hue is associated with the color of pediatric cancer awareness.”

A-Treat® Lemon Twist seltzer will be available for a limited time in stores throughout the region and online. Each bottle helps fund hope, support, and strength for Lehigh Valley children battling cancer.

Please see the following link for images of the new A-Treat® Lemon Twist Seltzer:

A-Treat® Lemon Twist Seltzer

About A-Treat® (www.a-treat.com)

The Allentown, PA-based soda brand was founded in 1918 by Joseph and Jack Egizio using the finest traditional ingredients available that consumers and enthusiasts have counted on for over 100 years. After being acquired by Jaindl Companies, the iconic A-TREAT® made a resurgence, still produced according to formulas that evolved from Egizio family recipes. To learn more visit A-TREAT.com or join the conversation on Facebook, Twitter, and Instagram.

About Pediatric Cancer Foundation of the Lehigh Valley (www.pcflv.org)

The Pediatric Cancer Foundation of the Lehigh Valley is a nonprofit dedicated to supporting children battling cancer and their families by providing financial assistance, emotional support, and enrichment programs throughout their journey.

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