Description

DATE: August 13, 2025

TIME: 8:00 - 9:30 a.m.

LOCATION: Bent Creek Country Club

COST: $45 Member

$60 Future Member

What to Expect!

In today’s crowded and competitive market, being good is no longer good enough, you must be different. The Power of Marketing Differentiation presented by Jane Flemming, Chief Client Officer at Donovan Advertising, will explore why differentiation is the most powerful tool for your company's bottom line. Whether you’re a small business owner, entrepreneur, or local leader, this session will help you uncover what sets your brand apart and how to communicate that uniqueness in a way that grabs attention, builds loyalty, and drives growth.

Through real-world examples, from companies like Perdue Farms, Goya Foods, and Sheetz, you'll gain practical strategies, and a bit of tough love, you’ll learn how to break free from the trap of trying to be everything to everyone. If you’ve ever struggled to explain what makes your business special, or felt like your marketing is just blending into the background, this session will give you the clarity and tools to rise above the noise.

Meet the Speaker!

Jane Flemming, Chief Client Officer at Donovan Advertising

Jane Flemming brings over 30 years of expertise in developing and leading strategic, results-driven marketing campaigns across diverse industries and markets. She has successfully led three advertising agencies and overseen a broad portfolio of local, regional, national, and international clients, including iconic brands such as Perdue Farms, Goya Foods, IHOP, NatureSweet, JBS Foods, Sheetz, Harrisburg International Airport, The Episcopal Church Foundation, and the Milton Hershey School, among many others. Her work spans sectors from food and agriculture to education, healthcare, and the arts.

In her current role as Chief Client Officer at Donovan Advertising, Jane is a passionate champion of brand differentiation, guiding the agency in crafting innovative campaign strategies that generate measurable impact. With a deep understanding of today’s dynamic marketing landscape, she helps clients stand out in crowded markets, building strong, authentic brands that connect with audiences and drive growth.

What is the Excellence Exchange?

Excellence Exchange cultivates a space for you to hear innovative, noteworthy business practices and participate in small group discussions with other leaders in the community. You will gain insight into the successes and challenges facing organizations across a range of industries and discuss practical strategies for applying the lessons learned within your own workplace.

Thank you to our Sponsors!

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