Description

DATE: September 3, 2025

TIME: 8:30 - 10:00 a.m.

LOCATION: The Warehouse at Cork Factory Hotel

COST: $32 Member

$47 Future Member

What to Expect?

Join us for an interactive session on personal branding and social media where we’ll explore how to blend being authentic with being on trend across different platforms. Together, we will define key characteristics of our brand identity, discuss current best practices, and dive into a personal audit of our current strategies. This session is designed to help attendees refine their social media presence for both their personal and business accounts.

 Meet the Speakers!

Carly Machoqui, Digital Content Manager, Fig Industries

Carly is an experienced destination marketing professional and small business owner, with a hospitality degree from Penn State. Known for her creative approach to storytelling, she is passionate about promoting small businesses and creating content that reflects the heart of a city. Carly’s career has focused on supporting vibrant communities and crafting engaging features that inspires exploration. When she’s not on social media, you will find her all around the world, enjoying new foods, cultures, and adventures.

Cara Cherry, Managing Editor, Fig Industries

Cara is a talented editor and seasoned marketing strategist with over a decade of experience in communications. Her passion for writing is rooted in her love of connection, believing in the power of bringing people together through shared stories. As Fig’s Managing Editor, she brings an eye for refinement and keen attention to detail to elevate the people of Lancaster City on both the pages of Fig’s quarterly magazines as well as throughout Fig’s digital channels. Her other passions include live music, slow morning coffee, the Oxford comma, and finding the best outdoor patios.

What is Lattes and Leadership?

Explore your sense of wonder and spark creativity through conversations and activities designed to bring us together and realize our full potential. You’re invited to hear from women in our community as they share their stories and reflect on their journeys. You won’t want to miss a single session!

What is Women(+) in Business?

Women in Business+ (WIB+) connects, cultivates, and celebrates women+ across Lancaster County by providing the community, strategies, and resources needed to navigate challenges and achieve success in the workplace.

Thank you to our Presenting Sponsor!

Thank you to our Learning Sponsor!

Thank you to our Advocate Sponsor!

Thank you to our Empowerment Sponsor!

Thank you to our Hospitality Sponsor!

Thank you to our Supporting Sponsors!