Selling Series: Winning the Follow-Up Game

Description

DATE: December 11, 2025

TIME: 9:00 - 10:30 am

COST: $30 Member

$45 Future Member

LOCATION: Lancaster Chamber

115 E King St

Lancaster, PA 17602

Description / Summary:

Are you tired of being ‘ghosted’?  Follow-up is where deals are won or lost, yet many sales professionals struggle with being persistent without being pushy. This session will teach participants how to craft personalized, timely, and effective follow-ups that keep prospects engaged. Learn how to strike the right balance between value-added communication and persistence to close more deals.

Issues addressed: 

• Struggling to get responses from prospects after initial contact
• Losing deals because follow-ups feel forced or transactional
• Unsure of how often and when to follow up
• 
  

Objectives:

• Master the timing and frequency of follow-ups
• Craft value-based messages that resonate with prospects
• Learn creative ways to follow up without being pushy

Target audience:

Sales professionals, business owners, and account managers who want to improve their deal-closing strategies.

Meet the presenter: 

Greg Orth, Sandler Training

Greg Orth is the Owner and President of Sandler Training in Lancaster PA as well as being a certified DISC instructor.   Sandler Training builds sales, management, leadership, behavioral and customer service training programs to suit the individual business owner or professional as well as programs for larger organizations.  Our success is achieved through on-going, reinforcement programs that include assessments, weekly training sessions, one-on-one coaching and customized in-house training programs.