Description

DATE: December 12, 2024

TIME: 9:00 - 10:30 am

COST: $25 Member

$49 Future Member

LOCATION: Lancaster Chamber

115 E King St

Lancaster, PA 17602

Description / Summary:

Description / Summary:

In many organizations, there can be distrust and misalignment between two critical functions: marketing and sales.  In this session, we will discover the critical synergy between these pivotal groups to drive business success. Learn how alignment enhances customer engagement, streamlines processes, and boosts revenue. Explore strategies to bridge the gap between these vital departments, fostering collaboration and shared goals. Gain insights into aligning messaging, targeting, and metrics for cohesive campaigns and to cultivate a unified approach.

Issues addressed: 

• Communication breakdowns between marketing and sales leading to missed opportunities
• Misalignment in messaging, causing confusion and inconsistency for customers
• Friction between sales and marketing teams due to conflicting priorities or strategies
• Ineffective lead management processes, resulting in lost leads or poor conversion rates

Objectives:

• Establish measurable objectives that align marketing and sales towards common outcomes
• Address inefficiencies in the marketing-to-sales funnel, enhancing productivity and effectiveness
• Cultivate a culture of teamwork and understanding between marketing and sales teams

Meet the presenter: 

Greg Orth, Sandler Training

Greg Orth is the Owner and President of Sandler Training in Lancaster PA as well as being a certified DISC instructor.   Sandler Training builds sales, management, leadership, behavioral and customer service training programs to suit the individual business owner or professional as well as programs for larger organizations.  Our success is achieved through on-going, reinforcement programs that include assessments, weekly training sessions, one-on-one coaching and customized in-house training programs.