*NEW* The Power of Business in Society: Edelman Trust Barometer

Description

Date: September 19, 2024

Time: 8:00AM - 10:00AM

Location: The Ware Center

Price: $45 Members

$60 Future Members

What to expect:

The Power in Business in Society: Edelman Trust Barometer event is designed to provide valuable insights and resources for business executives, focusing on the growing role of business as a trusted institution in society.

The presentation by the Edelman Institute will highlight key findings from the Trust Barometer, emphasizing how businesses have become the most trusted resource in recent years. The discussion will cover the role of business in society and the evolving responsibilities of being trusted businesses in areas such as science, community challenges, globalization, the economy, technology, and AI.

Following the presentation, we will host a panel discussion to explore how local businesses and institutions can navigate leadership and build trust with their employees, stakeholders, and the greater community. 

WHAT IS THE EDELMAN TRUST BAROMETER?

The Edelman Institute has studied trust for more than 20 years and believes that it is the ultimate currency in the relationship that all institutions — business, governments, NGOs, and media — build with their stakeholders. Trust defines an organization’s license to operate, lead, and succeed. Trust is the foundation that allows an organization to take responsible risk, and, if it makes mistakes, to rebound from them. For a business, especially, lasting trust is the strongest insurance against competitive disruption, the antidote to consumer indifference, and the best path to continued growth. Without trust, credibility is lost, and reputation can be threatened.

Edelman’s trust research, the Edelman Trust Barometer, turns the deep data we collect into real-world insights; our trust consulting platform, Edelman Trust Management, interprets those insights to help our clients plan, make decisions and take action; and our research institute and learning laboratory, Edelman Trust Institute, publishes data-driven insights that inform leadership, strategy, policy and sustained action across institutions.

EVENT OBJECTIVE:

Our objective is to equip business executives with the tools and strategies needed to embrace a 'business for good' mindset. We aim to provide insights on how businesses build trust with their stakeholders, so that we can effectively participate in or move the needle on greater societal challenges. 

Meet the speakers:

LIZ SWIKER

EXECUTIVE VICE PRESIDENT, WORKPLACE ADVISORY

Liz is an executive vice president and leader within our Workplace Advisory practice and oversees practice operations on the East Coast. She has more than 15 years of experience in helping clients design and activate compelling employee engagement programs for global transformations aimed at driving stability, engagement, and connection.

Liz has deep subject matter expertise in reaching frontline employees across a diversity of industries – healthcare, trucking and shop, retail, and manufacturing – many of whom represent the largest segments of the workforce and most of which are unionized.

Her recent programs include: launching an always-on, mobile upskilling program to 30,000 plant workers; launching a website to an agribusiness to share contract negotiation updates; cataloguing the rhythm of operations at a U.S. tire manufacturer; deploying a new operating model through gamification to a call center; creating a protocol for communicating changes to frontline nurses; and equipping two of the U.S.’s largest freight trucking companies with employee communications counsel and tactical support during separate negotiations with the Teamsters.

Liz is a graduate of the Smeal College of Business at Penn State University, and lives in Lower Moreland Township with her husband and two boys. On weekends, you can find Liz in the Poconos enjoying the simple things: hot coffee, cold beer, and good company.

ERIN SCHWILLE

EXECUTIVE VICE PRESIDENT, HEALTH

As an Executive Vice President within Edelman’s Health practice, Erin leverages her nuanced understanding of the industry to help healthcare organizations promote and evolve their positioning. She specializes in strategically elevating her clients’ reputations with sector-specific experience in transactions, issues management and crisis communications.

Erin leads and oversees integrated approaches that weave together audience-centric narratives, tailored storytelling and editorial content, omni-channel outreach, and third-party, payer and partner engagement to position clients for success in a complex landscape. 

She has spent the last decade specializing in work with hospitals and health systems, including integrated non-profit and academic medical centers. Her current and recent clients include AdventHealth, Bon Secours Mercy Health, Summa Health, University of Tennessee Medical Center, Cincinnati Children’s Hospital Medical Center and Howard University.

Prior to joining Edelman, Erin worked for Banner Health as a public relations specialist at the largest private multi-specialty health care facility in Alaska. Erin earned her B.A. in English and Communications from Duquesne University in her hometown of Pittsburgh and her M.S. in Publishing from New York University.

ABOUT THE EDELMAN INSTITUTE

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.

Local Panelists:

Peter West, CFO, Signature Custom Cabinetry

Chad Snyder, President, Charles F. Snyder Funeral Home & Crematory